You can use a CRM tool to get greater insight on your client base, ponder the tactics needed for long-term profitability, and formulate better plans that impel your staff to break new operational ground. For example, if the software reveals that 80 percent of your customers are in the pharmaceutical sector, you could hire more salespeople with a medical or pharmacological background, or implement a training program to elevate your sales staff’s awareness of the pharmaceutical industry.
This tool can also ease up the work of your accountants. They no longer need to worry about tracking every rupee of revenue and focusing on shipping costs, product discounts, and client returns. The software helps give a small business a speedy bookkeeping system and more accurate financial reporting, which are important processes in the corporate value chain. When corporate strategists talk about “value chain,” they are referring to the collection of tasks and tools that enable a business to grow sales, run efficient operations, and post positive results at the end of the year.
An effective client policy enables small business owners to automate some business processes that were previously manual. This is a winning approach in the long term, especially when it helps you comply with federal and state laws and industry standards. For example, you might not need to hire a team of compliance analysts to perform regulatory checks if you apply the correct settings to a CRM tool. You can instruct the tool to flag a high-risk client or generate the relevant documentation based on the client’s risk score
As a small business owner, the last thing you want is to lose income by targeting the wrong customer segment, an indication for slender margins down the road. Client administration programs can provide you valuable intelligence about long-term sales trends, helping you adjust the existing corporate sales strategy and results tactics. For example, a five year analysis of your janitorial services company’s sales data shows that income from car manufacturers is in decline, while revenue derived from the higher education sector is on the rise. Based on these results, you may decide to target universities and colleges more aggressively and gradually pull back from the auto sector.
Customer Service improvement
CRM can improve a company’s customer service practices, helping employees respond to clients’ queries quickly and effectively. For example, an entrepreneur can track customers’ complaints and see where and why the company is not performing well. The software can also provide insights into clients’ order trends, ensuring that personnel never mess up any order related questions in the future. Client management applications can give a small business operational superiority in key areas. This tool enables your company to understand what it takes to build an effective customer outreach policy and boost sales. Before selecting a customer tracking program, make sure it fits your company’s operating processes, industry, revenue cycle, and customer base.
Benefits of using CRM for your Business
Improved Customer Relation
Increase Customer revenue
By using a CRM strategy for your business you will be able to increase the revenue of your company to a great extent. Using the data collected, you will be able to popularize marketing campaigns in a more effective way.
Maximize up selling and cross selling
A CRM system allows up-selling which is the practice of giving customers premium products that fall in the same category of their purchase.
Better internal communication
Following a CRM strategy helps in building up better communication within the company. The sharing of customer data between different departments will enable you to work as a team. This is better than functioning as an isolated entity, as it will help in increasing the company’s profitability and enabling better service to customers.
OUR CRM ROLLOUT METHODOLOGY
Requirement Gathering- Need Analysis Phase
With the project kick off meeting, our consultants would spend time documenting your present business process and collect your process requirements. In this phase, we try and get familiar with your sales and marketing people and processes which would help us get the real needs from the CRM system. Needless to say, involvement of top management and stake holders would play a vital role in the success of the implementation. !
Solution Document Phase
When you are implementing a new CRM system the most important document is the SOLUTION DOCUMENT.The Project Manager, who has the overall management and the mandate to run the project will be responsible and accountable in the preparation of a SD.. Every step that would be configured, customized or modified would refere back to the solution document and hence generally called as the blueprint document..
This document araises out of the solution blueprint.Here , we segregate the functions into configurable, customization, report related and work related components. A check list of all developments would be done and would be passed on to the configuration upon sign off from the customer
The actual development of the application happens in configuration phase. the required set ups, currency, business units, roles, report modifications, views, and many more product related activated are conducted.A beta system emerges out as a result for the developers to conduct test, upon satisfactory results, it would pass on to the customer CRM team to conduct the user acceptance test.
User Acceptance test
The CRM team conducts multiple scenario test transactions on the application and reports errors, modifications, corrections. Change requests in terms of process changes are accepted in this phase. The user signs off upon successful completion of testing. We upload the existing data to the new application and keep the instance ready to GO-LIVE.